How Effective Is LinkedIn Easy Apply?

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Jan 15, 2024 | LinkedIn

You’re searching for a job, so naturally, the first place you turn to is LinkedIn. After all, it’s the world’s largest professional networking platform with over 1 billion members worldwide and an ever-growing job database that allows 6 people to be hired every minute.

But it’s not just about that, is it?

You’re probably becoming a die-hard fan of the one-click LinkedIn Easy Apply feature.

This is where, with a simple click, LinkedIn automatically sends your profile to the recruiter or company, attaching your resume and contact information (stored on LinkedIn) in a neat package. Just like that, you’re done – without ever having to leave the LinkedIn platform. Even if you want to apply to 100 jobs, you can do it in a matter of minutes.

However, you’ve probably also noticed that this isn’t always an option. For some job postings, you have to go through the traditional application process, where you’re redirected to the company’s website or an external portal. There, you have to manually fill out the application form, attach your resume and cover letter, and maybe fill in some questions.

Naturally, you’d prefer the Easy Apply route. But is the convenience a trade-off for effectiveness? Let’s find out.

LinkedIn building sign

Photo by Greg Bulla on Unsplash

Pros and cons of using LinkedIn Easy Apply

While we can’t deny the simplicity that comes with using Easy Apply, it’s important to weigh the pros and cons of this feature. Here’s a breakdown:

Pros:

  • Time efficiency and simplicity: As mentioned earlier, applying to multiple jobs with just one click is a major time saver. It also simplifies the process – no more going through different application portals and filling out forms.
  • Increased exposure to various job opportunities: Since Easy Apply is, well, easy – you’re more likely to apply to a larger number of job postings than you would have otherwise. This increases your chances of finding the right job for you.
  • Can aid in networking and expanding professional connections: When you’re applying for a job through Easy Apply, you can see if you have any connections or school alumni working at the company.  This can help you reach out to them for additional information or advice on the company and position.

Cons:

  • Can be disheartening to apply to so many positions with no response: One downside of Easy Apply is that it’s just as easy for other job seekers to apply to the same positions. This means that your application may get lost in the pool of applicants, and you may not receive any response or follow-up.
  • Often no opportunity to personalize or distinguish yourself: With Easy Apply, you typically don’t have the chance to add a cover letter or tailor your application specifically for the job. The information is extracted from your LinkedIn profile, which can limit your ability to showcase your skills and qualifications. This can make it harder to stand out.

How to use LinkedIn Easy Apply

If you haven’t already used LinkedIn Easy Apply, here’s how to do it:

  1. Click on the Jobs icon on your LinkedIn homepage.
  2. Enter your desired job title, keywords, and location in the search bar.
  3. After filtering the jobs based on your preferences, click on the “Easy Apply” filter found next to the other options. This will display all the jobs that have this feature available.
  4. Sift through the job listings, and click on “Easy Apply” when you want to apply.
  5. You’ll be presented with an already filled-out application form, with your LinkedIn information populating it. Review the information/make any necessary changes and click “Next”.
  6. Depending on the company’s preferences, you may be prompted to answer additional questions or provide more information before submitting your application.
  7. If everything looks good when you’re presented with the application preview, click on “Submit Application”.

That’s it! You’ve successfully applied for a job through Easy Apply.

Linked Easy Apply tips

To put your best foot forward and increase your chances of getting noticed through Easy Apply, here are some tips:

  • Keep your LinkedIn profile updated: Since the application is populated from your LinkedIn information, it’s important to optimize it and keep it up-to-date with your latest experiences, skills, and achievements. Also, sprinkle in some relevant keywords to showcase your strengths in the eyes of recruiters.
  • Tailor your resume to the job description: Easy Apply allows you to attach a resume of your choice to your application. Make sure it’s tailored to the specific job you’re applying for, highlighting relevant skills and experiences. If you’re not sure whether it hits the mark, our free resume critique (from a real human!) can put your mind at ease about that.
  • Pay attention to the application questions: Some companies may ask additional questions as part of the Easy Apply process. Take the time to read and answer them thoughtfully instead of rushing through them.
  • Connect with the recruiter: Most job postings include the name and profile of the recruiter. Take a few minutes to connect with them and send a personalized message expressing your interest in the job.
  • Network with those in your network who work for the company: Since Easy Apply shows you those from your network who are currently employed at the company, take advantage of this by reaching out to them and asking for any insights or tips they may have about the job application.

Common LinkedIn Easy Apply mistakes 

Those were the do’s. Now, here are some don’ts when it comes to using Easy Apply:

  • Applying for every job: While Easy Apply makes it easy to apply for multiple jobs in a short amount of time, avoid the temptation to apply for every single job that pops up. Instead, focus on applying for positions that truly align with your skills and qualifications.
  • Applying with an outdated LinkedIn profile: Since Easy Apply depends 100% on your LinkedIn profile, it’s important to make sure your profile is up-to-date and complete. From a professional profile picture to relevant job experiences and skills, make sure your profile accurately reflects who you are as a professional before hitting the Easy Apply button.
  • Sending a one-size-fits all application: While it’s true that Easy Apply doesn’t leave much room for customization, it does leave you the option to attach your resume. Sending in a one-size-fits-all resume is a common mistake many people make. Instead, take the time to tailor your resume to each specific job you’re applying for.
  • Sending in an application and calling it a day: Easy Apply may make the job application process quicker, but that doesn’t mean you should neglect following up on your application. That’s the equivalent of sending in a paper application and never calling to check on its status. Take the initiative to follow up with the company after a week or two to show your interest and dedication.

Maximizing your chances beyond LinkedIn Easy Apply

Now that you know all about LinkedIn Easy Apply, it’s worth noting that it’s not the only way to land a job on LinkedIn. Here are some additional strategies you can use to increase your chances of getting noticed and hired:

  • Choose traditional applications over Easy Apply: If a job is posted both as an Easy Apply and traditional application, take the time to submit a full application. Imagine the sheer volume of Easy Apply responses an employer gets. Now think about how much less competition you’ll have if you submit a well-crafted application tailored to the job. This will significantly increase your chances of getting noticed.
  • Never skip the follow-up step: Whether you applied through Easy Apply or a traditional application, make sure to follow up on your application with a personalized message. This shows your enthusiasm for the job and that you’re not just willing to accept any job that comes your way.
  • Network, network, NETWORK: LinkedIn’s primary function is to connect you with people in your industry and beyond. Use this platform to its full potential by reaching out to recruiters, hiring managers, and even fellow employees at companies you’re interested in working for. Don’t be afraid to ask for advice or a referral if it feels appropriate.
  • Engage with company pages: Many companies have a LinkedIn page where they share updates, job postings, and other relevant information. Follow these pages to stay up-to-date and engage with their content by liking, commenting, or sharing. This will help you stand out as a potential candidate.

Conclusion

So, what’s the final verdict on using LinkedIn Easy Apply? Let’s put it this way: it’s likely much more effective to go all-in with a select number of tailored job applications than to use Easy Apply as your main job search strategy. That’s because you’ll be able to tailor every aspect of your application to the specific job and company – from your resume to your cover letter.

This extra effort will show that you’re serious about the job and are genuinely interested in the company, which can significantly increase your chances of getting noticed and landing an interview.

So use LinkedIn Easy Apply wisely as a tool in your job search arsenal, but always remember that putting in the time and effort to create tailored applications will yield better results in the long run. Just 20 carefully crafted applications could be more valuable than 100 LinkedIn “Easy Apply” clicks.


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